Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on

"A critical overview of two decades of research into the television audience" -- [i].

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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of

This offers step-by-step procedures for detecting, investigating, and ultimately eliminating internal theft. It provides case histories that illustrate the sign

'Understanding Media Users' provides students with a solid history of media effects' and an integrated account of analytical approaches that constitute media re